In this episode, Matt and Rick discuss whether or not you should make a wholesale change to your current business model. Spoiler alert- it could mean more profit and less drama!

As a gym owner, changing your business model can be a tough call to make. But sometimes, it’s the only viable option to solve the problems you face in the gym and, while at it, increase your profitability.

Part of being an entrepreneur is realizing that your business model is not cast in stone. Remember episode 94, where we talked about the Ugly Baby Syndrome and how it can affect your business?

For example, here at Alloy Personal Training, we changed our business model to small group personal training for the sake of simplicity, scalability, and profitability.

In fact, this change fixed most of the problems we were experiencing with the previous model, such as scheduling, complexity, and high churn rates.

Listen in to learn why you should consider changing your business model to solve your business problems and increase profitability!

Key Takeaways

- Should you change your fitness business model (01:46)

- The Ugly Baby Syndrome (05:43)

- What are the resources needed to drive your model (06:04)

- Are you a marketing business that does fitness on the side? (08:34)

- Know thy numbers (09:30)

- Keep your fitness business model simple (12:03)

- Evaluating the ROI of your model (14:32)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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