This Week in Startups $3.6B crypto hack recovered + Segment co-founder Peter Reinhardt's next bet: Charm Industrial | E1382
Feb 10, 2022
Peter Reinhardt, co-founder of Segment and founder of Charm Industrial, dives into the innovative world of carbon capture. He shares how his company transforms agricultural waste into high-carbon fuel and why this method uniquely counters climate change compared to traditional offsets. Peter highlights the potential impact of his work if scaled, including significant CO2 reduction. He also discusses landing major clients like Shopify and Stripe, emphasizing the growing corporate responsibility in combating climate challenges.
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Segment's Acquisition
- Peter Reinhardt, founder of Segment, discusses selling the company to Twilio.
- He initially resisted but changed his mind when he saw customers wanting integrated data and messaging.
Data-Driven Messaging
- Twilio's vision was to combine their messaging capabilities with Segment's customer data platform.
- This integration aimed to empower customers to send more targeted and effective messages.
Nike's Personalized Marketing
- Nike uses Segment and Twilio to personalize customer communications.
- They segment customers by demographics and purchase history to tailor marketing messages.
