096 Client Case Study San Diego Open

If you've ever considered event marketing or are just starting out–this one is for you! The San Diego Open was undoubtedly one of the biggest projects I've ever worked on. From branding to social and on-site content creation over the course of two tournaments, it really flexed my creative muscles. On today's episode, we welcome back Katharine LiMandri, who also worked on the project and was the one who brought us on. In today's total recap, Katharine and I share how we approached this huge event, what learned and what we'd do differently another time. -------------------------- In today's episode, we cover:

• Katharine's side of the story: how she got on and how she brought on MKW Creative Co.
• Everything we worked on for the project and how we were flexible to sudden changes in roles
• Marketing tennis to appeal to a younger crowd and making it more accessible
• Things we'd both ask before starting another project like this
• How much of a GAME-CHANGER Canva is
• Which tools we used
• The benefits of a sprint–walk approach to social media
• Our social media goals and the results
• Breaking down social media and video analytics
• Advice to event marketers
• Ideas we had but didn't get to use and how to engage people at events creatively
• Recap of both tournaments

----------------------- RESOURCES:

• KMA Canva Sprint Day - 1:1 Design Intensive

----------------------- Guest info: For more on Katharine LiMandri, you can find her @katharinelimandri on Instagram. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.