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The Side Hustle Show

589: How a Simple Idea Turned Into a $50k a Month Side Hustle

Dec 7, 2023
A couple's accident sparked the creation of an innovative Kindle strap that now generates over $50k a month. They discuss how they found success through micro-influencers, validated early demand, and utilized diversified sales channels. Other topics include developing the product, expanding market reach, managing orders, protecting their business, and driving traffic through various platforms. Tips for side hustle success and leveraging popular products are also shared.
45:09

Podcast summary created with Snipd AI

Quick takeaways

  • An accidental incident led to the creation of a successful product idea.
  • Utilizing micro-influencers on social media played a key role in gaining visibility for the product.

Deep dives

Creating a Solution to a Parenting Problem

Lou Rice was inspired to create a simple silicone strap for Kindle devices after accidentally dropping a Kindle reader on her newborn's head while breastfeeding. After testing the strap and finding it incredibly useful, Lou and her husband decided to turn it into a business.

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