One of the things that can hold us back in sales is not our competition, the environment, or the market, it's ourselves. In the pursuit of perfection, we actually hold ourselves back from executing!

We need to realise, no matter how good our message is, it's never going to be perfect - people are so different - if we take care and we craft our message with our buyer persona in mind - even the best message is not going to work for everyone - so let's think about flipping the mindset from perfection to progress and continuous improvement! There's always opportunity to learn and do things better, but if we aim for perfection - you'll never be ready to go to market. 

So, sometimes, you just have to go out there and get it with what you have. Lean into the mindset that we are there to learn and #bethebestyoucanbe...strike that balance between perfection and progress.

Connect with Luigi https://www.linkedin.com/in/luigiprestinenzi/

**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.