Kicking Ass: Gym-Owning Fighter Posts Huge Average Revenue Per Member

Amanda Buckner’s gym, Untamed Fitness in Washington, recently earned a spot on Two-Brain’s leaderboard for average revenue per member (ARM)—with top performers hitting between $500 and $821 per client per month.

Since opening her gym just a year and a half ago, Amanda has scaled her monthly revenue from $6,000 to $15,000.

In this episode of “Run a Profitable Gym,” host Mike Warkentin digs into how Amanda achieved such impressive numbers without relying on traditional group classes.

Amanda explains how mentorship, rate increases and a focus on personal training contribute to her high ARM. She also shares how her expertise in functional fitness and commitment to delivering results have set her gym apart from the competition.

Tune in to hear Amanda’s full story and get her advice for gym owners looking to boost their ARM.

Links

2024 "State of the Industry"

Gym Owners United

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01:06 - Group classes to private

08:37 - Two-Brain can change your ARM

17:34 - Changing your rates

21:33 - How Amanda gets clients

30:06 - Small but strong ARM boost