The Fitness Business School with Pat Rigsby Fitness Business School - 589 - Evolving and Adapting to Serve Your Ideal Client
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...we'll be opening territories again soon and those who reply will go to the front of the line.
Pat Rigsby discusses the importance of business evolution and adaptability to remain relevant and successful. Using examples from both inside and outside the fitness industry, he highlights the need for businesses to stay ahead of market trends, and continuously adapt to meet the changing needs of their ideal clients. Pat shares insights from his own experiences and the evolution of his and Holly's businesses, emphasizing the importance of specialization and differentiation in a crowded market.
00:00 Introduction: Evolving to Serve Your Ideal Client 00:15 Learning from Other Industries 00:36 Adapting in the Fitness Industry 01:34 Holly's Business Evolution 02:54 My Business Transformation 03:59 Navigating Market Changes 05:51 Specializing to Stand Out 07:12 The Importance of Differentiation 08:57 Conclusion: Building a Lasting Business