Guest Jason Guzman, a NY filmmaker, discusses inbound marketing, client acquisition, and unique video content creation strategies. The importance of clear communication with clients and utilizing both inbound and outbound marketing methods for business growth is highlighted.
Inbound marketing is crucial for winning clients by building trust through quality content.
Combining diverse backgrounds in design and education helps create visually compelling stories for businesses.
Deep dives
Flywheel Film: The Journey of a Media Production Company
Flywheel Film, a New York-based media production company founded by Jason Guzman and Phil, emphasizes the importance of combining their diverse backgrounds in design and education to create visually compelling stories for businesses. Their six-year journey showcases their focus on creative work, collaboration with government agencies, startups, ad agencies, and a deep understanding of the media landscape, guiding clients through the full range of video production services.
Mastering Inbound Marketing Strategy: Answering Questions and Building Trust
Flywheel Film delves into the significance of inbound marketing as a small to medium-sized creative agency, highlighting its dual role of shaping internal marketing strategies and guiding external client approaches. By answering client queries transparently through quality content like blog articles and videos, they aim to build trust and drive engagement effectively, ensuring that clients feel supported and informed in their marketing endeavors.
Driving Engagement and Growth: Balancing Outbound Marketing and Creative Production
Flywheel Film shares insights on the distinction between inbound and outbound marketing, emphasizing the value of comprehensive storytelling and innovative content creation to engage audiences effectively. They discuss the importance of infusing narratives, strategic planning, and customer education into high-quality video production, aiming to differentiate themselves through creativity and authenticity in a saturated content landscape.
A&T Talks — Practical advice and insight for your creative journey.
:: BREAKDOWN In this A&T Talks episode, New York-based filmmaker and educator Jason Guzman joins us to talk about inbound marketing and how to win clients and customers using a variety of marketing strategies. His media production company Flywheel Film is deploying their full range video production services to help businesses better tell visually compelling stories.
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