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A&T Talks :: How to Win Clients and Customers

Artisans & Trade

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Importance of Inbound Marketing Strategies

The chapter emphasizes the significance of inbound marketing in attracting new clients to an agency through creating informative and transparent content. It discusses utilizing strategies like blogs and videos, focusing on understanding customer questions and concerns to establish connections and trust. The importance of providing valuable content and utilizing metrics for measuring marketing effectiveness is also highlighted.

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