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The Artificial Intelligence Podcast
#30 - David Garcia, Former SVP & Managing Director of Atlanta Hawks (NBA)
Jan 23, 2024
Former SVP & Managing Director of Atlanta Hawks (NBA), David Garcia, discusses AI's impact on guest services. Topics include personalized interactions, Gen AI for hyper-personalization, automation vs. human touch, and the future of sports and entertainment industries. Insights on data-driven experiences, investing in innovative startups, and the challenges of decision-making in the era of information overload.
40:58
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Quick takeaways
- Leveraging fan data from multiple sources enables better decision-making and personalization in guest experiences.
- AI and machine learning should enhance, not replace, human interaction to deliver inclusive and diverse guest experiences.
Deep dives
David's Journey into Customer Experience
David Garcia shares his career journey, from starting in finance at Disney World to working on innovative projects like the digitization of the park experience. He emphasizes the importance of luck and being open to new opportunities and challenges.
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Discover
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