DTC Podcast
Ep 458: Avoid These Costly Google Ads Mistakes this Black Friday | AKNF
Nov 22, 2024
Dougie from Pilothouse’s Google Ads team dives into essential strategies for navigating Google Ads during the Black Friday rush. He explains why early budget adjustments are crucial and shares tips to avoid costly errors on the big day. Dougie highlights the power of strike-through pricing to enhance ad effectiveness and reveals how real-time data can help optimize campaigns. With insights on the unique dynamics of advertising this year, he sets the stage for a successful holiday season.
23:18
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Quick takeaways
- Adjusting budget and bidding strategies ahead of time is essential for optimal Google Ads performance during peak sales periods like Black Friday.
- Proactively managing campaigns post-Black Friday is crucial to avoid excessive spending and ensure efficient use of resources during low demand.
Deep dives
Understanding Google Ads Dynamics
Google Ads operates differently from social media platforms, leading to common pitfalls for brands during key sales periods. The platform takes time to register data, often leaving advertisers three or more hours behind actual performance trends. Brands should be aware that when they set a daily budget, Google can exceed that budget in a single day while averaging out over a month. This discrepancy can confuse marketers who expect strict adherence to their budgetary limits without understanding how Google's algorithm functions.
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