DTC Podcast Ep 458: Avoid These Costly Google Ads Mistakes this Black Friday | AKNF
Nov 22, 2024
Dougie from Pilothouse’s Google Ads team dives into essential strategies for navigating Google Ads during the Black Friday rush. He explains why early budget adjustments are crucial and shares tips to avoid costly errors on the big day. Dougie highlights the power of strike-through pricing to enhance ad effectiveness and reveals how real-time data can help optimize campaigns. With insights on the unique dynamics of advertising this year, he sets the stage for a successful holiday season.
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Early Bid Adjustments
- Loosen target CPAs and ROAS a week or two before Black Friday.
- Google Ads uses a 30-day look-back window, requiring early adjustments to capitalize on peak demand.
Google Ads Budget Flexibility
- Google Ads can spend up to double a campaign's daily budget in one day.
- It averages spending over 30 days, not strictly adhering to the daily limit.
Black Friday Optimization
- Use strikethrough pricing on product pages for better ad performance.
- Avoid major campaign changes during Black Friday; Google Ads adjusts slowly.