

033 - Making it in the Little Leagues — with Aaron Draplin [Rebroadcast]
Jul 27, 2020
In a lively discussion, graphic designer Aaron Draplin shares insights on building a personal brand outside corporate norms. He reflects on his parents' influence, emphasizing authenticity in both personal and professional realms. The conversation dives into the importance of transparency, the joys of entrepreneurship, and crafting creativity through personal anecdotes. Draplin also explores balancing client work with self-driven projects and navigating various income streams, all while celebrating the unique journeys of artists and the power of community.
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Parental Influence
- Aaron Draplin emphasizes the importance of his parents and their impact on his life and career.
- He values their support, encouragement, and the lessons they taught him about self-reliance and creative thinking.
Be Authentic
- Chris Do suggests that Draplin's appeal lies in his authenticity and transparency, which resonates with his audience.
- Draplin's willingness to be himself, flaws and all, makes him relatable and approachable.
Approachable Design
- Draplin's work isn't overly ironic or cynical; it has an approachable quality that appeals to a broad audience.
- He prioritizes approachability and generosity, giving away merchandise and making time for fans.