The one with Content, Culture, and CX | Paul Banks Founder & Chief of Different Thinking at Javelin Content Management E148

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🎤🎞️“The one with Content, Culture, and CX” with Paul Banks, Founder & Chief of Different Thinking at Javelin Content Management in the first CX Passport of the year! Episode 148🎧 What’s in the episode?...

CHAPTERS

0:00 Introduction

3:32 Helping businesses communicate and create emotional attachments

9:15 Content marketing influencing customer experience

14:45 Avoid the trap of brands forgetting the humans

19:08 Dangers of brand damage from human content mistakes

23:10 1st Class Lounge

31:00 Why Small Medium Businesses matter?

34:45 Serving as a Volunteer Constable for 10 years

38:20 Contact info and closing

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I'm Rick Denton and I believe the best meals are served outside and require a passport

Episode resources:

LinkedIn: https://www.linkedin.com/in/paul-banks007/

Podcast Mackem Magic: Bedtime Stories That Come to Life https://open.spotify.com/show/4ypNB92Xg4N8FBcMjEN5hX?si=3442ca39ccc14abc