DTC Podcast Ep 198: Perry Belcher on Ecom Tripwires, Premiums, and Making Sure the Cheese is Worth the Squeeze
May 2, 2022
58:47
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Hello and welcome to the DTC Podcast, today I was lucky enough to interview a legend in the marketing space, and someone I’ve learned a huge amount from over the years, Perry Belcher.
You may know Perry as a co-founder of Digital Marketer, as well as Traffic and Conversion summit, or as the legendary sales and copy expert behind several hundred million in ecommerce sales.
- Why the squeeze is on for retailers, and what you can do to make sure the cheese is worth the squeeze
- What ecommerce people can learn from direct marketers
- You may be making offers to your customers, but are you leveraging premiums and bonuses as well?
- How the football phone saved Sports Illustrated
- What the future holds for AI, and how Perry uses AI copywriting already
- Down the rabbit hole and through to the silver lining of the semi dismal economy we’re facing
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