Consulting Mastery Content that actually works
7 snips
Feb 24, 2025 Struggling with content creation? You’re not alone! Learn why the best ideas lie in your client conversations. Discover the key difference between consultant and influencer content and how your lack of production value might be an advantage. Get a simple framework to showcase your unique perspective and position yourself as the go-to choice for clients. Plus, hear how one consultant slashed content creation time dramatically. Authenticity over polish is the name of the game—real connections trump perfect presentations!
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Find Content Ideas By Listening
- Find content ideas by listening to your clients and prospects, not by searching within yourself.
- Observe their struggles, misconceptions, and questions to generate endless relevant content topics.
Content Begins With Research
- Powerful marketing content starts with in-depth research and immersion in client experiences.
- Writing skill matters less than understanding and mining market data and customer insights.
Content Shows Your Point of View
- Consultant content aims to articulate a point of view that explains why clients struggle despite prior attempts.
- This differentiates you by paving the way for your unique solution in the marketplace.