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The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops
Office Hours Live 015: Know your competition
Mar 10, 2023
42:58
Blake and Steve chat with Blake Ziolkowski (of LaunchNotes’ sales team) about competitive intelligence. Blake Z. also shares his number one question to ask competitive customers.
🔗 Links
- LaunchNotes ROI Survey: https://www.launchnotes.com/blog/roi-of-launchnotes
- 🚀Check out LaunchNotes: https://launchnotes.com
- 🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome
- 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
- Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
📝 Show notes
(00:00) - Introductions
(01:45) - Where does competitive intel work best within a sales team?
(09:45) - Customer success as a differentiator
(11:22) - Balancing the type and amount of competitive intel you share
(16:28) - The best question to ask competitive customers
(20:24) - Thoughts on ROI surveys
(31:53) - Picking up patterns in customer feedback
(34:05) - Sharing customer insights internally
(39:02) - Finding product market fit in a competitive market
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