Office Hours Live 015: Know your competition

Blake and Steve chat with Blake Ziolkowski (of LaunchNotes’ sales team) about competitive intelligence. Blake Z. also shares his number one question to ask competitive customers.

🔗 Links

• LaunchNotes ROI Survey: https://www.launchnotes.com/blog/roi-of-launchnotes
• 🚀Check out LaunchNotes: https://launchnotes.com
• 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
• 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
• Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

📝 Show notes

(00:00) - Introductions

(01:45) - Where does competitive intel work best within a sales team?

(09:45) - Customer success as a differentiator

(11:22) - Balancing the type and amount of competitive intel you share

(16:28) - The best question to ask competitive customers

(20:24) - Thoughts on ROI surveys

(31:53) - Picking up patterns in customer feedback

(34:05) - Sharing customer insights internally

(39:02) - Finding product market fit in a competitive market