The School of Greatness The Secret To Success & Creating Change In The World w/ Rick Caruso EP 1330
12 snips
Oct 10, 2022 
Rick Caruso, a renowned business innovator and candidate for Mayor of Los Angeles, shares his journey from law to real estate, driven by passion and purpose. He discusses the art of creating engaging public spaces that enrich community life and emphasizes learning from past mistakes. Caruso highlights the importance of giving back, cultivating gratitude through reflections on mortality, and the role of authentic connections in fostering greatness. His insights into leadership and civic responsibility aim to inspire positive change in the city he loves.
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Duplex Experiment
- Rick Caruso bought a duplex and experimented with its value proposition.
- By enhancing the landscaping and focusing on the experience, he attracted a tenant willing to pay more than the market price.
Experiential Value
- Creating a better experience adds value, even in real estate.
- Focus on what makes people feel good and want to stay longer.
Business of Enriching Lives
- Define the core business you are in, beyond the tangible product.
- Caruso's focus is enriching lives, not just building retail centers.