The Wealthy Contractor Make Marketing Leads Out of THIN AIR! | Samantha McGuinness
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Sep 1, 2025 Samantha McGuinness, Founder of Enabled and the Face-to-Face Marketing Network, shares her expertise in transforming zero leads into packed pipelines. She reveals her 'superpower' of generating leads from innovative methods like participating in local events and door-to-door canvassing. Samantha critiques outdated gimmicks, emphasizing the importance of genuine connections and effective appointment setting. With a track record of helping companies achieve over $10M in revenue, she provides practical insights for leveraging authentic marketing strategies.
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Create Opportunities, Don’t Wait
- Always create your own opportunities instead of waiting for marketing to feed you leads.
- Build systems that let your company consistently generate leads through face-to-face channels.
$10M From Face‑to‑Face Marketing
- Samantha built a face-to-face department for Renewal by Andersen Toronto from scratch.
- In three years she drove over $10M in revenue with sub-10% marketing cost and a 30-person part-time team.
Gimmicks Waste Valuable Time
- Gimmicks and trinkets hurt qualification and waste appointment-setter time.
- Authenticity and early qualification deliver higher-quality appointments at events.
