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Make Marketing Leads Out of THIN AIR! | Samantha McGuinness

The Wealthy Contractor

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Mastering Event Marketing

This chapter delves into effective lead generation strategies through face-to-face marketing and participation in events. It critiques superficial marketing tactics while advocating for genuine engagement and personalized connections with potential clients, emphasizing the importance of understanding their needs. The discussion also explores the significance of building a cohesive team and fostering interdepartmental collaboration to enhance overall profitability and efficiency in event marketing.

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