Leveling Up with Eric Siu

2026 LinkedIn Marketing Strategies That Actually Drive Revenue

24 snips
Oct 23, 2025
Discover the power of LinkedIn marketing strategies that drive real revenue in 2026. Consistency is key; it's better than posting more often. Horizontal videos are outperforming vertical ones significantly, making them essential for credibility. Learn how to scale video production with smart tools like Opus and why carousels are crucial for boosting engagement. Create personalized ads with Carrot.ai and maintain your brand voice using Stanley. Join the conversation authentically to increase visibility and establish authority with proprietary data.
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INSIGHT

Consistency Trumps Volume

  • LinkedIn rewards consistent creators because the algorithm favors reliable content contributors.
  • Posting once a day consistently will compound reach over time.
INSIGHT

Horizontal Video Outperforms Vertical

  • Horizontal (landscape) videos often get 2–3x more reach than vertical on LinkedIn for Eric.
  • Longer horizontal clips (90s–5min) lend credibility and repurpose well from events or YouTube.
ADVICE

Scale Video Repurposing With Opus

  • Use Opus to auto-clip long-form content into high-potential short and long clips.
  • Review Opus suggestions with a human to pick the best moments.
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