Most agents claim they have a CRM. Thing is, a lot of them are basically stuffing phone numbers into Excel spreadsheets. They hope something good happens on its own. That setup is not a real system. It is just a bunch of digital junk taking up space. In this episode, I break down the four key categories. These show the true state of your CRM. You can quit acting like everything is fine. Start seeing actual progress instead.

You learn why the folks who really know you deserve your main attention. They should come first on the list. Then there is the proper approach to shift those random contacts in your database. Turn them into people who answer when you reach out. No more getting ignored all the time. You also pick up how to move your social media followers from lurking around. Bring them right into your CRM. That is where they fit best. One more thing stands out. It is the group you skip tracking altogether. But you need to start. Hint. They do not even realize you are out there yet.

Your CRM ends up as either your cash generator or your go to reason for not succeeding. Leave a comment below. Subscribe for those daily real estate tips that shake things up. Quit leaving your own database in the dust.

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Episode 669: 4 Brutal Truths About Your CRM Health