CPA Trendlines Podcasts Johnston: Private Equity, Shady Vendors, and Broken Software | Accounting Influencers
Jun 28, 2025
Randy Johnston, a veteran tech strategist and shareholder at K2 Enterprises, shares insights gained from advising thousands of firms. He discusses the alarming decline in the quality of accounting technology products due to private equity consolidation, highlighting slower support and stagnation in innovation. Johnston also emphasizes the critical challenges of talent shortages and the need for firms to shift towards advisory services, along with the importance of building strong client relationships to enhance profitability.
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Single Client Portal Needed
- CPA firms struggle with multiple client portals creating inefficiencies.
- Firms need a single portal for better client and team experiences.
Tech and Talent Are Top Priorities
- Talent shortage and technology integration top accounting firms' priorities.
- Advisory services combined with client accounting services drive profitability and better client relationships.
Use Recurring Revenue Pricing
- Price advisory services with recurring revenue models to stabilize income.
- Combine advisory and client accounting services to deepen client relationships.