The Times Tech Podcast

What3words' Chris Sheldrick: "Driver, take me to 'Table Chair Spoon'"

Jun 29, 2018
Chris Sheldrick, founder of what3words, discusses the need for a new addressing system (4:25), challenges of convincing people to switch (7:15), competing with GPS (11:10), 'killer app' he's looking for (12:45), how suitcases are like addresses (14:05), his journey from musician to entrepreneur (17:10), choosing three words (20:20), securing funding and business model (26:35), taking on 'Big Address' (28:45)
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