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15min chapter
What3words' Chris Sheldrick: "Driver, take me to 'Table Chair Spoon'"
The Times Tech Podcast
Challenges and Recognition
This chapter discusses the challenges faced in pitching the idea of using unique word combinations to identify locations to investors, as well as the shift in people's perception as influential organizations started using the system. It also covers the company's funding and business model, as well as the outdated process of government-style address updating.
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