The Modern People Leader: Forward-Thinking HR 131 - Key Pillars of Internal Marketing (Kerry-Ann Stimpson, The Internal Marketing Podcast)
Kerry-Ann Stimpson, host of The Internal Marketing Podcast, joined us on The Modern People Leader.
We talked about the key pillars of internal marketing, why her company started an internal podcast, and how to use employee surveys to do internal marketing research.
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(1:23) Good news stories
(4:27) Kerry-Ann’s career in marketing and how that led to her passion in the people space
(7:05) Why she started The Internal Marketing Podcast
(8:40) What JMMB does
(10:50) The types of guests she’s had on her podcast
(12:30) What good internal marketing looks like
(15:05) Why internal marketing still isn’t getting the attention it deserves
(19:20) The different between internal communications and internal marketing
(20:58) The key pillars of internal marketing
(23:02) Giving employees the tools and skills to build their personal brands
(28:18) Starting your own internal podcast for your company
(29:40) You don’t need a fancy set up for your internal podcast
(30:50) Using employee surveys to test the affinity for your brand
(36:17) Auditing your recruitment process to identify people who are aligned with your mission, vision, and purpose of your brand
(40:40) The CMO <> CPO partnership
(45:15) Rapid fire questions
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