Chew on This - Digestable DTC Content The Subscription Strategies You Aren't Using for your Brand (But Should)
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Oct 15, 2025 Dive into subscription strategies that can transform your brand's approach! Explore the debates on native vs. ESP notifications, and discover prioritization for upcoming order emails. Learn how to blend SMS and email for maximum impact, plus tips on crafting uplifting order emails with upsell options. Unpack loyalty promotions and cancellation tactics designed to retain subscribers. Don't miss out on exclusive subscriber campaigns and clever segmentation tests to boost engagement. Level up your subscription strategy with actionable insights!
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Email And SMS Are Necessary
- Do email and SMS for subscribers; they're key to building relationships and some messages are legally required.
- Use these channels to educate subscribers about subscription benefits beyond the initial discount.
Start With Native Notifications
- Start with your subscription platform's native notifications if you're new, then move to an ESP when you need segmentation and analytics.
- Move to Klaviyo (or other ESP) to unlock advanced segmentation, analytics, and campaign capabilities.
Mark Subscription Emails Transactional
- When you move subscription emails into an ESP, mark upcoming order and other subscription messages as transactional.
- Ensure unsubscribed customers still receive critical transactional notices like upcoming orders.