Digital Transformation and Meaningful Connections at BET Show

BET Show, a renowned education and EdTech event, is undergoing a digital transformation to deliver a more sophisticated and data-driven experience. The focus is on leveraging new technology to understand attendees better, their needs, and the right connections for them. One key manifestation is the introduction of a massive meetings program, Connect @ BET, enabling education decision-makers to discover solutions quickly and efficiently. For edtech companies, it offers the opportunity to connect with decision-makers, engage with potential buyers, and launch new products. The aim is to move beyond a volume-based approach to meaningful conversations and connections.