The Edtech Podcast #263 - What Does Digital Transformation Look Like?
Feb 21, 2023
Explore the transformation of UK Bet Show into a global platform for edtech. Learn about the impact of digital transformation on education and trade shows. Discover the importance of evidence and meaningful conversations in decision-making. Understand the value of partnerships and measuring success in digital transformation. Embrace the future by equipping educators with necessary skills and knowledge.
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Data-Driven Event Design
- Digital transformation for Bett is not about moving online or gimmicks but about using data to design better experiences.
- The goal is to know who attendees are, what they need, and who they should meet to make connections more meaningful.
Prepare With Intent Before The Floor
- Prepare before you walk the show by identifying a problem of practice and the evidence you need from suppliers.
- Use deliberate questions to have substantive conversations and find matches on the floor quickly.
Set Objectives And Measure Outcomes
- Set clear objectives before attending so you know what to measure after the event.
- Suppliers should know what outcomes they want (not just leads) so follow-up can turn connections into partnerships.