Why win-win doesn't work in tough negotiations. Insights from Matthias Schranner, CEO of The Schranner Negotiation Institute

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In this episode we cover the benefit of creating deadlocks, why win-win doesn't work in tough negotiations, what you should do instead of arguing, how to use the FBI model of negotiation and much more.

More About Matthias and The Schranner Negotiation Institute  https://schranner.com/

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The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/

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