Jeff and Mikki Martin, Founders of the BrandX Method and OG's in the CrossFit space, were integral in the establishment of youth fitness programs.⁠

Noting the importance of physical activity for their own 4 sons, they took this passion and mission and ran with it, creating the brand they have today.⁠ ⁠

Tune in to episode 495 to learn more about their story.⁠

For more information on the Martin's, checkout:

https://thebrandxmethod.thinkific.com/collections

https://onlinelibrary.wiley.com/doi/abs/10.1002/ab.20309

https://eric.ed.gov/?id=EJ1069225

http://ijcer.net/en/download/article-file/879774

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45: The Biscuit Bomb