FP&A Today How to Light up FP&A Telecoms - Tory Bauman, VP FP&A Zayo
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Apr 2, 2024 Tory Bauman, VP FP&A Zayo, discusses FP&A metrics at telecom giant Zayo, forecasting churn, strategic alignment, cost per event on telecom network, profit from AI revolution, capital markets experience, and aspiring to be a CFO. She also shares insights on team structure, forecasting, strategic planning, and mentorship in finance leadership.
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Tory's Career Shift into Finance
- Tory Bauman transitioned from audit at KPMG to working directly for Zayo after auditing their IPO in 2014.
- She sought more complexity than typical audits and found growth opportunities in finance at Zayo.
FP&A Organization and KPIs
- Zayo's FP&A team is organized by business units and cost centers enabling focused analysis.
- They track top line growth, bookings, churn, and return on invested capital to steward capital effectively.
AI-Powered Churn Prediction
- Zayo uses an AI-based predictive churn model integrating customer health, pricing, and market data.
- Churn management is critical since retaining customers is cheaper than acquiring new ones.