Kiss My Aesthetic Podcast 185. Sticker Tips and Trends with StickerGiant
Oct 22, 2024
37:06
Stick around because this week, Michelle is joined by KB from StickerGiant to discuss why branded stickers could be your business' next secret weapon. From tips on designing the perfect sticker to leveraging stickers as a low-cost marketing tool, you'll learn how stickers increase brand loyalty. KB is the Content Marketing Manager at StickerGiant.com, specializing in all things content. KB's journey in organic social media began while managing a brewery in Colorado Springs. KB's tenure at StickerGiant has been a significant career catalyst, providing opportunities to work with incredible people and grow professionally. The recent StickerGate incident, as coined by some cheeky folks on social media, showcased KB's ability to be timely and address the questions people are asking in a viral way. ------------------------ In today's episode, we cover the following:
- KB's career journey
- StickerGiant's products
- Her favorite case studies
- Creative uses for stickers
- Stickers and brand visibility
- Things to be aware of when designing stickers
- Content marketing and community engagement
- Navigating online drama while staying true to your values
- The importance of SMMs having creative freedom
- Direct mail and catalogs
- Sticker popularity and trends