Media Industries Podcast Unwrapping Spotify Wrapped - Taylor Annabell and Nina Vindum Rasmussen
Jul 18, 2025
Taylor Annabell, a postdoc from Utrecht University, studies fairness in the creator economy, while Nina Vindum Rasmussen, an LSE Fellow, focuses on AI and societal equity. They dissect the popular Spotify Wrapped phenomenon, revealing its marketing genius and social media influence. Through creative workshops, they engage users in reflecting on their music preferences and the implications of data representation. The discussion highlights generational insights, user experiences, and the balance between enjoying the curated experience and staying critical of data surveillance.
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Spotify Wrapped As A Data Story
- Spotify packages your listening data into an aesthetic, shareable story.
- Nina Vindum Rasmussen explains it presents collective and individual listening metrics.
Wrapped Signals Spotify Is A Data Company
- Taylor Annabell: Spotify frames itself as a data company that knows you from listening.
- Wrapped turns that data into a celebratory marketing moment.
Algorithmic Event Defined
- Taylor Annabell: Wrapped is a collective moment that focuses attention on an algorithmic system.
- It sparks user circulation and spinoff content beyond the platform.