Exploring the Dual Nature of Spotify Wrapped: Enjoyment and Awareness

Last year you listened to 494 hours of podcasts, your favourite genre was probably true crime, but
your top podcast was Media Industries! Perhaps? Well, maybe. We’re so used to algorithms
wrapping our data in a neat ball and presenting it back to us at the end of the year. The trailblazer of
these algorithmic events has been Spotify’s end-of-year celebration, Spotify Wrapped. Taylor
Annabell (Researcher, Utrecht University) and Nina Vindum Rasmussen (LSE Fellow, London School
of Economics and Political Science) help us to unwrap this phenomenon. In particular, they talk us
through insights gained from workshops they organised to get Spotify users thinking critically and
creatively about Wrapped.