
The Best One Yet
🫶🧾 “Eras Tour receipts” — Taylor Swift’s concert payday. Disney’s doubling cruise line. DeBeers’ industrial diamonds.
Dec 10, 2024
Taylor Swift's Eras Tour has surpassed even major sports teams in revenue, showcasing its immense economic impact. Disney is expanding its cruise line, capitalizing on its popularity. Surprisingly, most diamonds are actually used for industrial purposes, with only 20% designated for jewelry. Plus, the fascinating backstory of how Nike's Air Jordan shoes were banned by the NBA is teased, highlighting the intersection of sports and marketing.
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Quick takeaways
- Taylor Swift's Eras Tour generated an unprecedented $2.1 billion, showcasing the significant economic impact of live entertainment on local communities.
- Disney plans a $12 billion expansion of its cruise line, driven by strong customer demand for family-friendly vacation experiences over traditional theme parks.
Deep dives
Taylor Swift's Record-Breaking Eras Tour
Taylor Swift's Eras Tour concluded as the most successful concert tour in history, generating $2.1 billion in ticket sales. Over 149 shows, the tour attracted 10 million fans, outperforming major sports franchises and even setting a record that significantly exceeds the previous high set by Elton John. The economic impact was far-reaching, with fans collectively spending an additional $1,300 each on travel, accommodations, and merchandise, contributing an estimated $13 billion to local economies. Moreover, Taylor's commitment to her team was evident as she distributed $200 million in bonuses, showcasing how her success extended beyond personal gain to benefit her entire crew.
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