The Best One Yet 🫶🧾 “Eras Tour receipts” — Taylor Swift’s concert payday. Disney’s doubling cruise line. DeBeers’ industrial diamonds.
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Dec 10, 2024 Taylor Swift's Eras Tour has surpassed even major sports teams in revenue, showcasing its immense economic impact. Disney is expanding its cruise line, capitalizing on its popularity. Surprisingly, most diamonds are actually used for industrial purposes, with only 20% designated for jewelry. Plus, the fascinating backstory of how Nike's Air Jordan shoes were banned by the NBA is teased, highlighting the intersection of sports and marketing.
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Eras Tour vs. Sports
- Taylor Swift's Eras Tour sold 10 million tickets, doubling Coldplay's recent $1 billion pre-sale record.
- She played 149 shows, more than a baseball season, and earned twice as much as the New York Yankees.
The Swift Stimulus
- Taylor Swift's tour generated $13 billion in additional revenue for local economies.
- Fans spent an average of $1,300 each, including travel, merchandise, and other expenses.
Disney Cruises' Dual Appeal
- Disney cruises appeal to both parents and children, unlike theme parks which focus on kids.
- This dual appeal allows Disney to charge premium prices, double those of competitors.
