The Best One Yet 🫶🧾 “Eras Tour receipts” — Taylor Swift’s concert payday. Disney’s doubling cruise line. DeBeers’ industrial diamonds.
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Dec 10, 2024 Taylor Swift's Eras Tour has surpassed even major sports teams in revenue, showcasing its immense economic impact. Disney is expanding its cruise line, capitalizing on its popularity. Surprisingly, most diamonds are actually used for industrial purposes, with only 20% designated for jewelry. Plus, the fascinating backstory of how Nike's Air Jordan shoes were banned by the NBA is teased, highlighting the intersection of sports and marketing.
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The Swift Stimulus
- Taylor Swift's tour generated $13 billion in additional revenue for local economies.
- Fans spent an average of $1,300 each, including travel, merchandise, and other expenses.
Eras Tour vs. Sports
- Taylor Swift's Eras Tour sold 10 million tickets, doubling Coldplay's recent $1 billion pre-sale record.
- She played 149 shows, more than a baseball season, and earned twice as much as the New York Yankees.
Surveys Validate Decisions
- Use surveys to validate business decisions.
- Disney surveyed cruise passengers about future trips, with 82% expressing interest, justifying their cruise line expansion.
