The Best One Yet

🫶🧾 “Eras Tour receipts” — Taylor Swift’s concert payday. Disney’s doubling cruise line. DeBeers’ industrial diamonds.

Dec 10, 2024

Taylor Swift's Eras Tour has surpassed even major sports teams in revenue, showcasing its immense economic impact. Disney is expanding its cruise line, capitalizing on its popularity. Surprisingly, most diamonds are actually used for industrial purposes, with only 20% designated for jewelry. Plus, the fascinating backstory of how Nike's Air Jordan shoes were banned by the NBA is teased, highlighting the intersection of sports and marketing.

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Quick takeaways

Taylor Swift's Eras Tour generated an unprecedented $2.1 billion, showcasing the significant economic impact of live entertainment on local communities.

Disney plans a $12 billion expansion of its cruise line, driven by strong customer demand for family-friendly vacation experiences over traditional theme parks.

Deep dives

Taylor Swift's Record-Breaking Eras Tour

Taylor Swift's Eras Tour concluded as the most successful concert tour in history, generating $2.1 billion in ticket sales. Over 149 shows, the tour attracted 10 million fans, outperforming major sports franchises and even setting a record that significantly exceeds the previous high set by Elton John. The economic impact was far-reaching, with fans collectively spending an additional $1,300 each on travel, accommodations, and merchandise, contributing an estimated $13 billion to local economies. Moreover, Taylor's commitment to her team was evident as she distributed $200 million in bonuses, showcasing how her success extended beyond personal gain to benefit her entire crew.

Intro

4min

Escaping Winter: Aruba and the Record-Breaking Eras Tour

2min

The Economic Impact of Taylor Swift's Eras Tour

4min

Economic Waves and Seasonal Trends

8min

Diamonds and Dollars: The Industrial Perspective

6min

Correction and Celebrations: Insights on Guinness and Air Jordan

3min

After 149 concerts, Taylor Swift’s Eras Tour just ended… and we got the financial receipts.

Disney is doubling its cruise line… because Disney Cruise is actually its most popular product.

Get This: 80% of diamonds are not used for jewelry… they're used for factories.

🏀 Plus, the biggest endorsement deal of all time is Nike’s Air Jordan shoe... but it was banned by the NBA. The surprise origin story of Air Jordans is the next episode of our new show The Best Idea Yet. Click here to listen: Wondery.fm/TheBestIdeaYetLinks

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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