4min chapter

The Best One Yet cover image

🫶🧾 “Eras Tour receipts” — Taylor Swift’s concert payday. Disney’s doubling cruise line. DeBeers’ industrial diamonds.

The Best One Yet

CHAPTER

The Economic Impact of Taylor Swift's Eras Tour

This chapter explores the remarkable financial success of Taylor Swift's Eras Tour, emphasizing its revenue generation that surpasses major sports teams like the New York Yankees. It also highlights the broader economic impact, including merchandise sales and bonuses for her crew, showcasing Swift's ability to engage the public and stimulate economic activity.

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