The Game with Alex Hormozi Why Unicorn Closes are Great | Ep 389
May 12, 2022
Discover the magic of unicorn closes in sales, where the right approach can transform a hesitant 'no' into a joyful 'yes.' Learn the nuances of tone and rapport that can make or break a deal. Alex shares handy follow-up questions to keep conversations flowing. Dive into key techniques like the 'Unicorn Close' and '1 to 10 Close' that prioritize the customer’s perspective. This isn't just about closing sales; it's about mastering the art of connection in business!
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Control Your Tone
- Control your tone of voice to de-escalate potential customer anxiety in sales conversations.
- How you say something matters more than what you say, especially in high-tension situations.
The Unicorn Close
- Use the "Unicorn Close" to handle sales objections like "I need to think about it."
- Ask, "If this were a perfect product (a unicorn), would you buy it?" Then, ask what's preventing them from seeing it as perfect.
The 1 to 10 Close
- Use the "1 to 10 Close" after the Unicorn Close to further understand objections.
- Ask the prospect to rate their purchase intent on a scale of 1 to 10, then ask what would make it a 10 or why it isn't a 2.