Toolbox for the Trades Developing An Authentic and Differentiated Brand in the Trades
Ryan Kettering believes that if service businesses want to truly stand out in their market, they need to look beyond the visual aspects of their logo and website. They need to dive deeper and find something authentic to them that will resonate with their customers and employees.
He helps customers achieve this by using the fractal brand identity framework, which consists of developing their core belief, brand personality archetype, and brand story.
As the owner of Prolific Brand Design, Ryan uses his experience and know-how to deliver brand design solutions to service businesses nationwide. He stops by to share his entrepreneurial journey with us, how he got into the trades, and how he helps customers create brands that are clear, authentic, and uniquely differentiated in a crowded marketplace.
Join us as we discuss:
[04:35] How Ryan got into graphic design and branding
[08:53] What a good brand looks like
[14:07] How Ryan works with clients to create a brand
[25:09] How service entrepreneurs should think about branding
Check out these resources we mentioned during the podcast:
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