The Very Dental Podcast Network Very Dental: Measuring Success in Marketing with Michael Anderson of Wonderist
The Wonderist Agency is truly a one stop marketing solution. They take a personal and design centered approach to dental practice marketing. They've been supportive of dental podcasting and specifically for the Voices of Dentistry meeting and a partner to the Very Dental Podcast network. All of that said, my conversation with founder Michael Anderson was enlightening in a way that I didn't originally expect.
One of the problems with dental marketing is the inability to know if your spending is truly making a difference. Is the money I'm spending really bringing people through the door? I asked Michael about this consistent gripe from dentists and he had a really direct answer that I think you'll want to hear about!
A few highlights:
- Michael's take on dental meetings in a post-COVID world
- How are you capturing leads? How are you tracking them?
- Can dentists use lead lists in a subtle and effective way?
- How do you become the business that people remember when they're spurred to do something? (spoiler: drip sequences!)
- Consumers want to be chased! (By texts, that is)
- Front desks LOVE messaging because it doesn't feel too pushy
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If you’re looking for a one stop dental marketing solution, then look no further than the Wonderist Agency. Wonderist can help you with branding and a killer website. They’ll design ad campaigns no matter how you want to get your name out there. But maybe most importantly, they’ll show you how your marketing plan is working! They have industry leading analytics that help you understand what works and what doesn’t in your area and they’ll help you spend your marketing dollar in the wisest way possible! Go check out the Wonderist Agency at verydentalpodcast.com/Wonderist!