Adventures In Legal Tech
Building a 2025 Law Firm Marketing Plan with Gyi Tsakalakis
Dec 13, 2024
Gyi Tsakalakis, President at AttorneySync and a legal marketing guru, dives into creating robust marketing strategies for law firms as we approach 2025. He discusses the importance of annual planning and metrics, as well as the impact of AI on search results and marketing tactics. Gyi also examines the shift toward affinity audiences and the balance between brand-building and direct response marketing. Plus, he highlights the critical need for law firms to own their marketing data to ensure accountability and effectiveness.
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Quick takeaways
- Building a comprehensive marketing plan for law firms requires defining core values, mission, and effective metrics for tracking progress.
- The rise of AI in legal marketing highlights the need for firms to adapt their strategies while balancing brand-building and direct response efforts.
Deep dives
Understanding Annual Planning for Law Firms
Annual planning is a critical process for law firms, and it encompasses much more than just marketing strategies. Effective planning requires a firm to establish its core values, mission, and unique selling propositions to guide its marketing efforts. This foundational identity aids in identifying target audiences and allocating resources appropriately. Additionally, firms should incorporate metrics to track progress towards specific goals, such as revenue growth or profitability, based on their individual circumstances.
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