Adventures In Legal Tech Building a 2025 Law Firm Marketing Plan with Gyi Tsakalakis
Dec 13, 2024
Gyi Tsakalakis, President at AttorneySync and a legal marketing guru, dives into creating robust marketing strategies for law firms as we approach 2025. He discusses the importance of annual planning and metrics, as well as the impact of AI on search results and marketing tactics. Gyi also examines the shift toward affinity audiences and the balance between brand-building and direct response marketing. Plus, he highlights the critical need for law firms to own their marketing data to ensure accountability and effectiveness.
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Annual Planning for Law Firms
- Define your law firm's identity, mission, vision, and values.
- Identify affinity audiences and communities where you can build trust.
Google De-indexing Forbes Advisor
- Google de-indexed Forbes Advisor and similar sites for prioritizing paid legal directories over actual attorney websites.
- This reflects Google's ongoing effort to balance market share with user experience.
Leveraging Reddit for Marketing
- Lawyers should monitor online conversations related to their practice areas, including on platforms like Reddit.
- Engage in relevant discussions on these platforms to establish a presence and build relationships.
