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8min chapter
Building a 2025 Law Firm Marketing Plan with Gyi Tsakalakis
Adventures In Legal Tech
Balancing Branding and Direct Marketing
This chapter explores the critical balance between brand-building and direct response marketing for law firms. It discusses the importance of strategic investment in both areas, the integration of qualitative data, and the necessity of a strong data management infrastructure for effective marketing results.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode