Nikonomics - The Economics of Small Business

84 - BEST Way to Make Money with Reddit In 2024 with Chris Koerner

Nov 15, 2024

Chris Koerner, Nik's business partner and a titan in business growth with over $100 million in revenue, shares invaluable insights. They delve into the intricacies of leveraging Reddit as a powerful business tool, discussing creative strategies for subreddit growth and engagement. Koerner emphasizes the use of automation tools and the 'business-in-a-box' concept for aspiring entrepreneurs to kickstart their ventures efficiently. This conversation is packed with practical advice and innovative ideas for anyone looking to enhance their entrepreneurial journey.

33:37

Episode guests

Chris Koerner

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Creating and managing a subreddit can effectively drive community engagement and direct traffic to additional resources by curating specific content.

Offering a comprehensive 'business-in-a-box' solution equips aspiring entrepreneurs with necessary tools and structured guidance to overcome startup challenges.

Deep dives

Monetizing Reddit Through Subreddits

Creating a subreddit offers a unique opportunity to bypass the content limitations typically found on other social media platforms. Unlike other platforms where personal branding reigns, Reddit focuses more on topics and subcommunities, making it essential to curate content for specific subreddits. By establishing a personal subreddit, an individual can control the content, including links, and target an audience interested in specific business ideas. This method facilitates not only community growth but also the possibility of directing traffic towards additional resources like newsletters or personal blogs.

Intro

2min

Creative Strategies for Subreddit Growth and Engagement

5min

Strategies for Growing a Subreddit and Engaging Audiences

2min

Harnessing Reddit for Digital Marketing

5min

Engaging Voters: The New Political Playbook

4min

Innovative Strategies for Media and Entrepreneurship

16min

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨

Join me, Nik (https://x.com/CoFoundersNik), and my business partner Chris Koerner (https://x.com/mhp_guy), as we dive into another episode of HoldCo Bros! Chris and I have generated over $100 million across our companies, and every Friday, we brainstorm new business ideas.

This week, we’re bringing you Part 1 of our discussion, where we focus on two main topics: growing a subreddit as a business tool and a creative business-in-a-box solution for aspiring entrepreneurs. We discuss the challenges and strategies behind creating and managing a successful subreddit, including how to engage users, leverage automation tools, and drive real value from the community. We also talk about the concept of a business-in-a-box, where we outline all the necessary components, from marketing templates to software tools, that entrepreneurs need to get a side hustle off the ground quickly and efficiently. These insights are packed with practical steps and creative strategies that you won’t want to miss.

Make sure to catch Part 2 next week for even more!

Chris's YouTube: http://tkopod.co/p-yt

Questions this Episode Answers:

How can you grow and leverage a subreddit as a business tool?
What is the best way to use automation tools like Zapier to boost subreddit growth?
How can aspiring entrepreneurs use a “business-in-a-box” solution to streamline starting their business?
What makes Reddit an underutilized marketing channel for entrepreneurs?
How do Chris and Nik assess which business ideas to pursue?

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Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.
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This week we covered:

00:00 Introduction to Growth Hacking and Social Media Platforms
02:55 Navigating Reddit: Strategies for Content Distribution
05:49 Leveraging AI and Automation for Reddit Engagement
09:14 Building a Subreddit: The Benefits of Ownership
12:08 Creative Marketing Strategies: Learning from Political Campaigns
15:01 Innovative Business Ideas: Monetizing Distill.io
20:27 Business in a box idea
17:54 Conclusion and Future Ideas

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