This motion designer made $500,000 in his first year w/ Kevin Rapp
Mar 28, 2024
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Award-winning creative director Kevin Rapp shares his journey of making $500,000 freelancing in his first year by utilizing scalable content systems. He discusses transitioning from a motion designer to a successful entrepreneur, attracting clients on LinkedIn, and negotiating with clients. Kevin's insights offer practical tips for motion designers looking to enhance their business mindset.
Creating scalable content systems can help motion designers attract high-profile clients and increase revenue.
Transitioning from a creative to a business-oriented mindset is crucial for motion designers to optimize their value and generate inbound leads.
Deep dives
Kevin's Successful Freelance Journey
Kevin Rapp shares how he made over $500,000 in his first year as a freelancer by creating a scalable business model based on providing value to businesses. Starting as a motion designer and progressing to a director, he developed systems of video content that optimized creative processes, reduced costs, and delivered more value to brands.
Strategic Approach to Content Creation
Kevin's strategic approach involved creating systems for video content production that allowed for the generation of multiple deliverables from a single shoot. He transitioned from 2D to 3D graphics, emphasizing the cost and time-saving benefits of long-term 3D model usage. By building systems rather than creating content from scratch, Kevin's approach saved clients millions in production costs.
Marketing Strategies on LinkedIn
Kevin leveraged his expertise on LinkedIn to attract clients by sharing valuable insights and unique service offerings. He focused on building brand awareness through consistent posts and engaging with other users. By showcasing his strategic content systems and providing tips, Kevin established trust and generated inbound leads through his LinkedIn presence.
Client Acquisition and Negotiation Techniques
Kevin's client acquisition primarily involved inbound leads due to his effective marketing strategies. He utilized tailored presentations to explain the value of his content systems approach to potential clients. While some clients preferred traditional projects, Kevin highlighted the benefits of his systems-based approach and advised on maximizing value through strategic content creation.
Kevin Rapp made $500,000 in his first year freelancing after discovering the value of content systems and passing this on to high-profile tech companies. Kevin is an award-winning, multi-disciplinary creative director with vast experience ranging from start-up disruptors to Fortune 500 companies. In this episode, Kevin shares his unique approach to building video content systems. We also discuss strategies for attracting clients on LinkedIn and practical tips for motion designers to transition to a more business-oriented mindset. Since recording this episode, Kevin reached an astonishing $1 million in sales!
In this episode, you'll learn:
How Kevin made $500,000 in his first year as a freelancer
What are scalable content systems?
How to shift your mindset into the business side of motion design