One of the most important factors in scaling games is understanding the LTV cycle. For short LTV games like hyper casual, scaling games is typically financed by publishers and the breakeven periods can be just a few days. But for long LTV games, such as merge or social casino a different strategy is required. Scaling these games can require significant capital and it's really important to understand how to model both retention and the financials as accurately as possible. We'll look at how to build financial models of games with different LTVs and discuss different strategies of how to finance the cycles.
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