Why is Human Centered Design So Important to Healthcare Marketing?

Our podcast guest is Mike Seyfer.

 

Mike leads health consultancies focused on brand and organizational transformation. 

 

He is CEO of both Hailey Sault—the digital performance marketing firm for health and wellness brands—and The Institute for Healthcare Excellence—creating performance driven cultures with enhanced well-being, greater stability, and new capacities for growth. 

 

He is the co-host of Hailey Sault’s Believe In Better Podcast and co-founder of its Believe in Better Project, an annual workshop bringing North America’s leading health visionaries together to perpetuate the continued transformation of a healthcare system in crisis. He is also a frequent speaker on the subjects related to brand and cultural transformation. 

 

Away from work, Mike and his family of five live out Hailey Sault’s purpose of “creating a healthy world” by soaking up life between northern Minnesota, and Sun Valley, Idaho.

 

Connect with Mike: 

 

Website: haileysault.com 

Instagram: https://www.instagram.com/mikeseyfer/ 

Twitter: @htkseyf 

Facebook: https://www.facebook.com/mike.seyfer 

LinkedIn: https://www.linkedin.com/in/mikeseyfer

 

Topics & Questions Covered: 

 

Brand Performance: How is brand performance for healthcare changing in the digital age? 

 

Human Centered Design: Why is human centered design so important to healthcare marketing?

 

AI: How can healthcare marketers use AI to drive organizational goals like brand performance, patient engagement and patient acquisition? 

 

Burnout: How can hospitals and health systems reverse burnout and employee resignation trends by transforming culture? 

 

Humanizing Medicine: How can hospitals and health systems bring joy and well-being back to their companies by humanizing medicine again?

 

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