Beat the Summer Revenue Dip: The Gym Owner's Action Plan

Summer is coming, and for many gym owners, that means holds, cancellations and a painful dip in revenue—but it doesn’t have to.

The summer slump is natural if you don't take action: Clients go on vacation, they trade your programmed workouts for outdoor activities in the sunshine, and kids who are home from school force routine changes.

But when clients stop coming to the gym consistently, they lose the momentum they’ve built, making it harder to get them to restart in the fall.

Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper gives you a tactical action plan for getting ahead of the summer slump in 2025.

He breaks down practical strategies for improving summer retention and boosting revenue with seasonal programs, such as offseason athlete camps.

You’ll also learn how to offer remote coaching and travel prescriptions so you can keep clients engaged even when they’re outside the gym.

Tune in to hear a complete plan you can apply to your gym today and use every year to make summer a strong season.

Links

Gym Owners United

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3:25 - Pre-sell fall engagement

5:00 - Seasonal programs and events

7:37 - Camps and programs for offseason athletes

9:06 - Remote training programs

12:29 - Vacation training plans