#238: How One Cold Email Resulted In $60,000 Of Referral Work | With Joana Galvão

I see a lot of creatives comparing themselves to their successful peers, saying things like:

• “Oh they have more experience than me, that’s why they can charge higher prices…”
• “They have a bigger network than me, that’s why they have more clients!”
• "They niched down, but I don't want to do that because it's not fun".

While having experience, a network, and a niche are helpful to becoming a successful creative, I want to show you an example of how those things are NOT all required when you're early in your career.

Meet Joana Galvão.

Joana is the owner of the incredibly successful GiF Design Studios. When she launched her freelance design career straight out of college, her calendar was booked solid for 6 months...

Without years and years of experience…

Without a long list of contacts and relationships built up over time…

Without niching down...

Now that we have those excuses you had out of the way, listen in on my conversation with Joana to break down the concepts of lead generation, referrals, and how to thrive as a creative!

In this episode you’ll discover:

• How Joana launched her brand new freelance career with a calendar full of paid projects
• How she earned $2k in ten days to pay for an unexpected expense
• The problems with accepting any request a potential client has
• How to stand out (and get clients) as a generalist in a "red ocean"
• How she's turned "word of mouth" into a strategy
• Asking easy questions to get a response
• The $60k cold email
• Forming strategic relationships to grow your network
• Handling cash flow problems in your business
• Asking for referrals the right way
• Ways to keep yourself accountable as a business owner

For full show notes, visit https://6figurecreative.com/238