Entrepreneurs on Fire How to Amplify Your Webinar Show Up Rates and Sales by Taking Advantage of Conversational Commerce with Paul Ace: An EOFire Classic from 2021
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Nov 25, 2023 Paul Ace, popularizer of 'C-Com', discusses how to enhance webinar show up rates and sales through conversational commerce. Topics include treating webinar attendees as individuals, providing immediate responses with automation, the power of pre-framing and messaging, increasing lifetime customer value, maximizing sales and customer value, and the concept of quick winds and micro commitments.
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Conversational Commerce Defined
- Conversational commerce (C-Com) blends automated technology with personal interaction to mimic an 80% human and 20% human-like experience.
- This approach maximizes conversions and unlocks hidden profit by supporting the buyer journey personally and technologically.
Use Pre-Framing to Boost Conversion
- Use pre-framing to influence your audience before they take action by setting expectations and emotional connection.
- Craft stories behind testimonials for emotional impact and use quizzes to qualify leads, boosting conversion rates by 20%.
Instant Gratification Shapes Expectations
- Customers today expect instant gratification and personalized responses from automated systems.
- Automation should replicate human-like service, or else you risk falling behind as expectations rise.