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Entrepreneurs on Fire
How to Amplify Your Webinar Show Up Rates and Sales by Taking Advantage of Conversational Commerce with Paul Ace: An EOFire Classic from 2021
Nov 25, 2023
26:17
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Paul Ace, popularizer of 'C-Com', discusses how to enhance webinar show up rates and sales through conversational commerce. Topics include treating webinar attendees as individuals, providing immediate responses with automation, the power of pre-framing and messaging, increasing lifetime customer value, maximizing sales and customer value, and the concept of quick winds and micro commitments.
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Quick takeaways
- Using precise and compelling copy, businesses can guide prospects through a journey and help them visualize the desired outcomes, increasing conversion rates.
- To meet customer expectations for instant gratification, businesses should balance automation with personalized experiences, leveraging technologies like personalized video messaging and interactive platforms.
Deep dives
Amplifying Webinar Show-Up Rates and Sales with Conversational Commerce
This podcast episode explores the concept of conversational commerce and how it can be used to enhance webinar show-up rates and increase conversions. Conversational commerce, abbreviated as CCOM, is about creating a personalized human-like experience in the buyer journey through technology. By leveraging tools like personalized video messaging and interactive platforms, businesses can meet customer expectations for instant gratification and enhance the customer experience. Pre-framing, the art of being precise with words and actions to influence prospects, plays a crucial role in increasing conversion rates. By using precise and compelling copy, businesses can guide prospects through a journey and help them visualize the desired outcomes. Increasing lifetime customer value is another key strategy discussed in the episode. This involves offering upsells and additional products after the initial purchase, leveraging micro-commitments, and using conversational copy to compel customers to take action. Overall, the episode emphasizes the importance of treating webinars as conversations and focusing on delivering a personalized and engaging experience to increase conversions.
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