The Etsy Algorithm Explained in 10 Minutes ๐ (How To HACK Etsy Growth in 2024)
Aug 10, 2024
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Unlock the secrets of the Etsy algorithm for top search results! Discover essential tips on SEO techniques, pricing strategies, and shipping considerations to improve your rankings without spending on ads. Learn how to leverage sales frequency and shopper behavior for better listing visibility. Dive into organic growth methods that can help you achieve extraordinary sales numbers and hear about free coaching opportunities that can boost your shop's success. Get ready to elevate your Etsy game!
11:35
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Quick takeaways
Effective Etsy SEO requires aligning keywords with actual buyer searches while ensuring relevance across titles, tags, and categories.
Improving a listing's quality score through exceptional presentation and maintaining strong customer reviews is vital for ranking higher in search results.
Deep dives
Effective SEO Practices
Utilizing relevant and well-structured SEO is essential for ranking high on Etsy. Sellers should align their keywords with what buyers actually search for, rather than focusing solely on high-traffic, low-competition keywords. SEO encompasses more than just the title; it also involves utilizing tags, categories, and attributes effectively. By maintaining relevance across all these elements, sellers can enhance their visibility and meet customer expectations, which is crucial for improving their shop's performance.
Enhancing Listing Quality and Value Proposition
Improving a listing's quality score directly influences how well it ranks in search results. This includes ensuring that the products meet customer expectations, reflected through a good click-through and conversion rate. Additionally, the value proposition, which involves the listing photo, thumbnail, and pricing, must be compelling enough to stand out against competitors. Sellers cannot merely copy the successful elements of top listings; they must create a unique and appealing presentation to attract buyers.
Understanding Ranking Mechanics and Order Velocity
Several factors influence the algorithm's assessment of a listing, including recency, customer reviews, and order velocity. New listings receive short-term boosts to gather data, while maintaining a high review rate helps establish trust with potential buyers. Order velocity, or the rate at which a listing sells compared to competitors, is crucial for achieving a top ranking; sellers need to outpace the sales of leading items consistently. By leveraging these ranking mechanics, sellers can effectively position their listings on the first page without relying on paid advertising.
In this episode, I break down the way to hack the Etsy algorithm to get your listings on the first page of Search Results. My team and I have helped over 3,000 Etsy sellers with this, and there's no reason why you can't see the same success in your Etsy shop, too!๐ Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac๐ Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching!https://calendly.com/dylanjahraus/program-strategy-call?month=2022-10๐ Student Resultshttps://www.dylanjahraus.com/student-testimonials๐ท Instagram - https://www.instagram.com/dylanjahraus/๐๏ธ Check out our PODCAST!Apple Podcast: https://apple.co/3rzehXLGoogle Podcast: https://bit.ly/3fIMn92๐ WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!
Want to get your $1 trial listing? Head to EtSEO and grab it today.
๐ WHO AM I? Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!
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