The Operations Room: A Podcast for COO’s 83. How Storytelling Can Get You What You Want
20 snips
Oct 23, 2025 
David Pullan, author and co-founder of The Story Spotters, shares his expertise on how storytelling can elevate leadership. He explains why stories resonate more than facts, making messages unforgettable. Pullan introduces his DNA framework, emphasizing the importance of connecting narratives to create trust and psychological safety. He also offers practical tips for leaders to incorporate storytelling in everyday communication, enhancing engagement and influence within teams. Tune in for insights on making your message stick!
AI Snips
Chapters
Books
Transcript
Episode notes
Narrative Vs. Stories
- A narrative separates your dream, nightmare, and action to create strategic clarity.
- Stories are the emotionally resonant details that make that narrative stick in people's minds.
Let Teams Color The Vision
- Give people agency by presenting a strong sketch of the vision and letting them add their own detail.
- Create time, space, and psychological safety so teams can co-create the plan.
Aviva Leaders Co-Created Change
- Dame Amanda Blanc told 200 leaders Aviva's vision and asked them to design their steps to deliver it.
- Those leaders created their own stories and cascaded the change through the company.
