Ep 50: Ops for the Win, with Brenda Mendez

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Looking for growth support? Building a brand? Need an ops overhaul?

Talk to Brenda Mendez, former COO of Snow Teeth Whitening and Branding and Marketing Specialist.

This force to be reckoned with problem solver and ops mastermind is ready to roll up her sleeves and help. She specializes in building ops to alleviate pain points utilizing her lived experience and no-nonsense analytical approach to streamline your business.

She’s basically business Mary Poppins. She wants to set up your business for success - so much so that you don’t need her anymore. Maybe a business Ghostbuster? 👻🚫
(...we’ll work on our analogy.)

Here are the key strategy takeaways from our podcast you can try on your own ops stack.

Approachable Ops

3 Pillars for Growth

Whether you’re growing a product, persona or service, Brenda uses this three-pillar framework to develop and elevate brands.

• Brand Equity
• Community
• Associations

Bypass Burnout

Creating and scaling a DTC business is a major undertaking that requires serious mental stamina. Prioritizing your mental health is a must. Here are some tools Brenda employs (based on personal experience with burnout after a significant push when taking Snow to retail)

• Self Audit
• 5 Non-Negotiables
• Communication Waterfall

Listen to the full pod for more, including how not to be a bottleneck, how to best activate different influencer tiers, and why rebrands aren’t as scary as they sound.

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